“Sometimes life is going to hit you in the head with a brick” “Do what you believe is great work” “Love what you do” “Don’t Settle” “There is no reason not to follow your heart”
Soon it’ll all be forgotten. Taken up in the tornado that is Twitter and Facebook and Google + and whatever comes next… But there are those of us, from the dark times, that remember when social meant talking to someone. When hearing about The Clash, came from a kid’s older brother. When listening to “Career […]
I’m always looking for a way to kick start my writing. Here are three copywriting or simply writing tips I use to get started. Start by focusing on benefits (emotion) first and back it with features. Start a blog – it’s a great place to try new things. True or not a blog feels more […]
Apple sums it all up with this simple iPad 2 ad. If your company (no matter the business) isn’t already thinking about the way content is changing then you are behind. Never before have copy and media been so important. Jump into content marketing. You have something to say. Share it. Copy Tip: Simple Trumps […]
Let’s start with this Frank O’Hara quote from his essay Personism: A Manifesto. As for measure and other technical apparatus, that’s just common sense: if you’re going to buy a pair of pants you want them to be tight enough so everyone will want to go to bed with you. There’s nothing metaphysical about it. […]
Obviously I am. It’s the wild west out there now. And it’s more a matter of finding the right social media fit for you and your company. With that in mind, here’s my answer to a Leisure Group Travel Magazine “On the Record” question about online marketing. How are you using online tools—websites, email, social […]
Here are two videos to set the tone of this series of copywriting tips. But before that, grab a copy of Lunch Poems for your desk. O’Hara’s autobiographical and observational poetry can certainly inform your copy. Pay attention to his economical use of words. Maybe this Mad Men is the first/only place you’ve ever heard […]
Airplanes, cockleburs, near death experiences, the Skunk Train, El Capitan, City Lights, Hells Angels, lives on track and off, outlaws, Jehovah, I think I told someone I was a part of the universe, San Fran 10 years later and my life’s even weirder than ever. Someday the whole truth may come out but for now […]