blogging

Social Media or How Joe Strummer Got Cooler Faster

Blogging

Soon it’ll all be forgotten. Taken up in the tornado that is Twitter and Facebook and Google + and whatever comes next… But there are those of us, from the dark times, that remember when social meant talking to someone. When hearing about The Clash, came from a kid’s older brother. When listening to “Career […]

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Mediations on Copywriting Part 2

Blogging

Let’s start with this Frank O’Hara quote from his essay Personism: A Manifesto. As for measure and other technical apparatus, that’s just common sense: if you’re going to buy a pair of pants you want them to be tight enough so everyone will want to go to bed with you. There’s nothing metaphysical about it. […]

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Frank O’Hara and Meditations on Copywriting Part 1

Blogging

Here are two videos to set the tone of this series of copywriting tips. But before that, grab a copy of Lunch Poems for your desk. O’Hara’s autobiographical and observational poetry can certainly inform your copy. Pay attention to his economical use of words. Maybe this Mad Men is the first/only place you’ve ever heard […]

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Zombieland Rules for Copywriters Part 2

Copywriting

Here’s part II of my Zombieland Rules for copywriters. (Part I) Whether they are changing a great paragraph or telling you to “make it better,” the bloodthirsty undead are always lurking in copywriter’s life. Limber up – Stretch or you may pull a muscle. The last thing that will help you survive is a sore […]

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