Blogging
Let’s start with this Frank O’Hara quote from his essay Personism: A Manifesto. As for measure and other technical apparatus, that’s just common sense: if you’re going to buy a pair of pants you want them to be tight enough so everyone will want to go to bed with you. There’s nothing metaphysical about it. […]
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Blogging
Here are two videos to set the tone of this series of copywriting tips. But before that, grab a copy of Lunch Poems for your desk. O’Hara’s autobiographical and observational poetry can certainly inform your copy. Pay attention to his economical use of words. Maybe this Mad Men is the first/only place you’ve ever heard […]
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