Obviously I am.
It’s the wild west out there now. And it’s more a matter of finding the right social media fit for you and your company.
With that in mind, here’s my answer to a Leisure Group Travel Magazine “On the Record” question about online marketing.
How are you using online tools—websites, email, social networking—to grow your business?
“Collette is concentrating on the “social” aspect of social media. Through our corporate blog (Traveling Well) and various Twitter accounts we are participating in the vast online travel community. Rather than focus on self promotion and “advertising,” we participate in discussions and point out interesting travel stories, while posting our own useful travel content. That can include everything from travel photo and packing tips to timely information on new escorted tours.
Via this strategy, which includes a lot of listening as well as content creation, we are learning more about our clients and their needs. This will organically grow our business simply by making us a more informed organization while at the same time providing potential customers with something of value.”
Link to a PDF to prove I am not making this up. And that I do indeed live on the cutting edge of the travel social media universe.